largest company has held the naming rights for the former Jack Murphy stadium since buying them in 1997 in a deal that set the trend for the rest of US pro sports (including Nokia Theatre in Los Angeles and the onetime Ericsson Stadium in Charlotte).
Qualcomm paid an unspecified amount for the temporary renaming to capture three nationally televised games over 11 days, December 18 to 28. This included a Sunday Night Football game by the Chargers (where the Bolts cruelly raised the hopes of their long-suffering fans), the Dec. 21 Poinsettia Bowl (where TCU defeated Lousiana Tech) and tonight’s Holiday Bowl between the UC Berkeley Golden Bears and the Texas Longhorns.
standard website) to make sure no TV viewer would miss the message. The website also allowed you to pick an Android, Blackberry or Windows Phone OS device with Snapdragon inside. (iPhone lovers need not apply).
As noted by others, this was all reminiscent of (if not blatantly copied form) the “Intel Inside” campaign of the 1990s.
“Qualcomm Stadium.” The next football game at the Q won’t be until next summer, so they have plenty of time to get the stadium ready for the monster truck rally in three weeks.