Nikkei Electronics Asia compares the push of both TI and Qualcomm to go beyond cellular phones to personal navigation devices (the rest of us call them GPS receivers). What's different from cell phones is that GPS is mandatory but cellular reception is not.
In competing with Marvel, Frescale and others, NEA concludes that Qualcomm is better suited for those PNDs that require cellular capabilities. However, TI offers a higher performance solution for the vast majority that do not require cellular connectivity.
Still, Qualcomm’s entry with the QST1000, QST1100 and QST1105 suggest a growth path forward for Qualcomm. The challenge will be to offer competitive products that are not strictly tied to its knowledge of cellular radios.